Researchers all over have discussed and debated the contents of service quality. Multidimensionality of the service quality construct has been proposed. Further, researchers have attempted to prioritize the service quality dimensions. Authors have, as a part of a larger research initiative have made an attempt to analyze the prioritization among different service dimensions across different services types based on nature of service act and target of service act. Authors have concluded that a generalization of priority across all service types is not admissible. They also suggest different weights for different service quality dimensions depending upon the service types.
Chowdhary, Nimit and Saraswat, Bhagwati P., "Prioritizing Service Quality Dimensions" (2003). ICEB 2003 Proceedings. 52.