Strategies to Enhance E-Commerce in Rural Areas

Authors

Prashanth Nagendra Bharadwaj, Eberly College of Business and Information Technology, Indiana University of Pennsylvania, Indiana, USAFollow
Ramesh G. Soni, Eberly College of Business and Information Technology, Indiana University of Pennsylvania, Indiana, USA

Document Type

Article

Abstract

Recent economic statistics and future projections by experts indicate that opportunities for economic growth in the future is going to come mainly from businesses of the ìnew economyî that utilize the powerful strategy of e-commerce. The recommendations in this article emanate from extensive primary research in the rural parts of North East USA with special focus on the rural parts of Pennsylvania. The primary research is combined with secondary research of the status of e-commerce in rural parts of several other countries thereby rendering the recommendations generically applicable.

Recommended Citation

Bharadwaj, Prashanth Nagendra and Soni, Ramesh G., "Strategies to Enhance E-Commerce in Rural Areas" (2003). ICEB 2003 Proceedings (Singapore). 148.
https://aisel.aisnet.org/iceb2003/148