Designed to track how growth of the Internet and the burst of the dot.com bubble might affect strategies of the firms, this study found that most respondents want to become more entrepreneurial and risk-taking when exploiting the opportunities afforded by the Internet. Based on the findings of the study, we note that firms that are more entrepreneurial will assimilate the Internet as a technology. The Internet is an enabling technology that provides a set of tools that could be used in any industry as part of a firm’s strategy, and the brick and mortar firms must integrate the Internet so as to enhance the distinctiveness of the strategy of the firm.
Kathuria, Ravi and Joshi, Maheshkumar P., "The Internet and the Strategies of Firms: Does Technological Orientation of the Firm Make a Difference?" (2003). ICEB 2003 Proceedings. 117.