Document Type
Article
Abstract
In a brief and creative online survey, customers identify new product opportunities. This leads to an integrated market structure/market segmentation analysis. A clickstream-based analytical CRM case study is presented.
Recommended Citation
Wang, Lionel, "A Virtual Prototyping Application (Let Customers Reveal Their "True" Preference)" (2002). ICEB 2002 Proceedings (Taipei, Taiwan). 68.
https://aisel.aisnet.org/iceb2002/68
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