There are a lot of problems that make the business of electronic stores very difficult, especially for those firms that lack the required expertise and resources for running an electronic business. This study proposes a new business model of electronic commerce (EC), which aims to tackle those problems and help enterprises run electronic stores well. This model applies the franchise system of chain store, a very successful modern business model, to the management of electronic stores to take advantage of the chain’s competitive power by integrating individual affiliate sites as a whole. There are eight components in the model. Implementation strategies of the model, which are quite different from those generic strategies commonly used in implementing business models, are also proposed. The feasibility of the model and its implementation strategies were validated using the Nominal Group Technique (NGT), the case study, and the questionnaire survey approaches. Finally, practical implications for applying the model are discussed, and directions for further study are also suggested.
Yang, Ming-Hsien; Lin, Wen-Shiu; Fan, Mei-Hua; and Liu, Shang-Chia, "A New Business Model of Electronic Commerce with Innovative Strategies" (2002). ICEB 2002 Proceedings. 48.