Classic diffusion theory is effective and useful at describing adoption of technologies or certain behaviors. However, innovation adoption is not the only kind of adoptive behavior. Communication specialists encourage the adoption of brands, fads, political positions and behaviors that may not necessarily be innovative. This paper discusses an alternative model for the adoption called resonance that is less sensitive to past assumptions. Resonance replaces prior models to describe adoption such as diffusion, critical mass and collective action. Resonance proposes two forces at work a motivating force and a receptive mass. The two work together to create the adoption event. The motivating force provokes the event and the receptive mass supplies the energy. The model is applied to a communication forum to make it more useful to telecommunication systems.
Dick, Steven J., "Reconsidering Adoption Behavior: Models Beyond Diffusion" (2002). ICEB 2002 Proceedings. 33.