In recent years, similar to what has happened in other parts of the world, electronic commerce (EC) in Mainland China has come through the great developing and changing. E-business is not only a tool for purchasing or buying, but also a marketing media for business. People combine the on-line marketing with off-line sales to develop their business. Cyber-Marketing will become the mainstream of EC development in future.
This paper reviews the development of China’s EC, points out the impediments that impact EC developing in China, presents some surveys and statistics of EC in China, and analyses EC development’s trends in future.
Jiang, Xuping and Yao, Aiqun, "Cyber-Marketing will Become the Mainstream of E-Commerce Development in Future" (2002). ICEB 2002 Proceedings (Taipei, Taiwan). 26.