We suggest that the development and sustainability of social capital is related to the social context in which individuals, groups or firms operate. Therefore, we argue that there is a direct relationship between how one party conceives to be benefited from being part of another group or network and its implication for the development of social capital. In this paper, we use a social exchange metaphor for understanding the challenges related to the management of social capital in a virtual community. First, we provide an overview of virtual community and discuss the application of Information and Communication Technology (ICT) for supporting this type of community. Second, we address the management challenges for the development process of social capital from a sociological standpoint. Lastly, we suggest the implications of study for the management of social capital in virtual community. The following research questions guide this study—What is/are the key strategic challenges for the management of social capital in virtual community? How do establish an effective knowledge sharing process for supporting the development of social capital in a virtual community? How can the social exchange metaphor help in managing the strategic challenges related to the formation of social capital in a virtual community?
Yusof, Shafiz A. Mohd and Hossain, Liaquat, "Building and Managing Social Capital in Virtual Communities" (2002). ICEB 2002 Proceedings. 23.