Document Type



This study investigates adoption/continue-use behavior within the context of Hong Kong Internet Banking services. A research framework based on the extended Technology Acceptance Model (TAM2) and Social Cognitive Theory was developed to identify factors that would influence the adoption/continue-use of Internet Banking. Structural Equation Modeling (SEM) was employed to examine the entire pattern of inter-correlations among the eight proposed constructs, and to test related propositions empirically. The results reveal that both subjective norm and computer self-efficacy indirectly play significant roles in influencing the intention to adopt Internet Banking. Perceived ease of use has a significant indirect effect on intention to adopt/continue-use through perceived usefulness, while its direct effect on intention to adopt is not significant in this study.