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A theoretical model of consumers’ acceptance of a website to search for product information is constructed and empirically assessed in this study. The results suggest that, besides perceived usefulness and perceived ease of use, the concepts of perceived costs and perceived risks should be incorporated into the technology acceptance model to account for information search behavior on the new media. Moreover, the causal relationship between use intention and its antecedents is significantly different for search goods and experience goods. To support the task of product information search on a website, product categorization and consumers’ evaluation of product quality information should be taken into consideration for website design. That is, the WWW technological applications employed to support product information search for search goods should be different from those used for experience goods.