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Many enterprises all over the world plunge into developing ecommerce in recent two or three years, but don’t attain their expectant goals. Taking Chinese enterprises as the example, through analyzing the individuating trend of consumption and the operating status of ecommerce, this paper emphasizes that only the enterprises develop client-centered ecommerce considering their practice conditions can they fit the individuating trend of consumption and ecommerce, and puts forward some proposals for the individuation of this client-centered ecommerce for enterprises in new century.