This paper deals with empowerment of the offline customers (who are responsible for 99% of retailing), to have the benefits of being online and have all the shopping experience, infect, with a greater presentation appeal.
The models proposed here bypass all the above limitations and gives any customer an online shopping / subscription experience, even without the knowledge of operating a PC.
This “Offline Empowerment l” also deals with the other mentioned problems by: presentation enhancement, bypassing connectivity, reducing security hassles etc.
This is achieved by some technical and logical segregation of presentation layer and business logic layer across the Internet. Thus, removes the bottlenecking in the adoption of e-shopping, paving way for a greater E-business.
Of course, the rewards depend on the successful implementation of the presentation logic, business logic and the overall strategy.
Mathur, Kalpana and Mathur, Dhrupad, "Offline Empowerment: Key to the Success of E-Business in India" (2002). ICEB 2002 Proceedings. 125.