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E-business is erasing the typical boundaries of space, time, organization and community with shared interest and cooperation. The two most critical features of e-business practices are: (1) the unique capacity for customization, and (2) the trust-based sharing of information along supply chains. E-business strategy should be particularly effective for globalization. The case of Haier from China suggests that legacy firms need to develop e-business strategy to compete in the Internet Age. However, e-business must be built on a solid basis of sound business practices. The case of Haier also suggests that companies need to be creative when formulating e-business strategies for operations in the developing countries where infrastructure is underdeveloped. Further, strategic alliances between local and multinational firms are imperative for e-business in the developing countries such as China.