Although small and medium enterprises (SME) make up the majority of businesses in Taiwan, with limited resources and technological capabilities, they have historically devoted far less than the large corporations to the electronic commerce (EC) frenzy. In order to understand the effects of company background and their constitution on SME top managers’ perceptions of EC, 600 questionnaires were sent out to a random sample of SME top managers in seven industries in the island. The return rate was 10.33%. The results revealed four types of perceptions of SME top managers: profit-making, differential-pricing, practical and supportive, which match closely to the perception types in Cheng’s study on EC-implemented companies in Taiwan. SME top managers characterized its company constitution as self-satisfied, self-dissatisfied, conservative-industrial and new-industrial. Although company constitution did not show significant effects on SME top managers’ perceptions of EC, cross-tabulation showed certain associated relations. One of the future studies may combine Cheng’s results on perception types of EC-implemented companies and the perception types of SME top managers for in-depth EC strategic analyses.
Tao, Yi-Hui; Su, Shih-Hao; and Yeh, C. Rosa, "A Study on Perceptions of Electronic Commerce for Taiwan's Small and Medium Enterprises" (2001). ICEB 2001 Proceedings (Hong Kong, SAR China). 4.