This case discusses the changing market and future of Harrah’s casino entertainment in E-Commerce area. All information was derived from interviewing managers and employees, Internet survey, and journal articles. The case outlines the important of E-Business to the casino industry and its current and futures players. It concludes that, in this highly competitive casino business, management must change their focus and desired outcomes to survive in the era of E-Business.
Liu, Haidong and Zhao, Shaoping, "Harrah's E-Business" (2001). ICEB 2001 Proceedings. 34.