Document Type



This paper covers the findings of an exploratory study on the state of Business to Business (B2B) and Business to Consumer (B2C) e-commerce in Asia Pacific. An in-depth analysis of the critical success factors of e-commerce in that region is performed. In addition, it evaluates the effects of social culture on consumer behaviors, purchase patterns based on geographic architecture and convenience, physical and financial infrastructure, and the inherently unique market characteristics that may affect the development and growth of e-commerce. Finally, a comparative analysis of these findings is conducted between Asia and that of the United States.