Every firm must identify and account cultural problems related to their online globalization. In order to accomplish this, they must identify the characteristics and trends of the Internet and ECommerce in their target market. Next, any firm must differentiates the lessons of e-commerce in the U.S. with the target market by analyzing differences in end user behavior. Finally, they must formulate a plan to discuss how to remove cultural barriers to enhance net growth. This paper specifically presents a study of the ECommerce Market of China. Naturally, the two primary factors that these firms must consider are securing a payment system and overcoming any language barriers. As stated above, this paper will present an overview of the Chinese market, differentiate the Chinese market with the United States, and supply solutions to the E-Commerce problems that are particular to China.
Chen, Shu-Jen and Qiu, Bin, "Cultural Differences in E-Commerce: A Comparison between the U.S. and China" (2001). ICEB 2001 Proceedings. 136.