Disruptive technologies introduce a very different package of attributes than the ones that mainstream customers value. They often under-perform along traditional metrics of functionality initially. Thus mainstream customers are unwilling and unable to use disruptive products in applications they know or understand. However, once disruptive innovators have secured a foothold in a low-end or emerging market, up-market impetus push the disruptive innovators to shift to the large mainstream market. Is e-business a “disruptive technology”? If so, so what? These questions sparked fresh debate recently, particularly in the light that numerous dot-com’s have crashed and burned. The “e” in e-business means the replacement of paper-based, human-agent based or telephone-based personal transaction with transactions over electronic networks. Today, e-business must contend with massive technology, business, and legal and education barriers. However, once these barriers are overcome, e-Business will eventually transform the structure and working methods of industries worldwide. Before long, electronic business will almost certainly evolve to such an extent, and its impact on business will be so pervasive that it won't be long before the 'e' in e-Business is gone.
Co, Henry C., "Is e-Business A Disruptive Technology?" (2001). ICEB 2001 Proceedings (Hong Kong, SAR China). 128.