Schedule

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2021
Monday, January 4th
12:00 AM

Emotional Response to Extended Realities: The Effects of Augmented and Virtual Technologies in a Shopping Context

Mila Bujić, Tampere University
Nannan Xi, Tampere University
Juho Hamari, Tampere University

Online

12:00 AM - 12:00 AM

Introduction to the Minitrack on New Potentials of Mixed Reality and its Business Impact

Roger Seiler, Zurich University Of Applied Sciences
Thomas Keller, ZHAW
Thomas Keller, ZHAW

Online

12:00 AM - 12:00 AM

The Use of Augmented Reality in Retail: A Review of Literature

Marc Riar, Technical University of Berlin
Jakob J. Korbel, Technical University of Berlin
Nannan Xi, Tampere University
Rüdiger Zarnekow, Technische Universität Berlin
Juho Hamari, Tampere University

Online

12:00 AM - 12:00 AM

Transitioning from Transmedia to Transreality Storyboarding to Improve the Co-Creation of the Experience Space

Jazz Rasool, Ravensbourne University London
Judith Molka-Danielsen, Molde University College
Carl H. Smith, Ravensbourne University London

Online

12:00 AM - 12:00 AM