Location

Grand Wailea, Hawaii

Event Website

https://hicss.hawaii.edu/

Start Date

7-1-2020 12:00 AM

End Date

10-1-2020 12:00 AM

Description

Implementing a digital transformation (DT) strategy constitutes an important challenge for most firms. Small and medium-sized enterprises (SMEs) in particular must be helped in enacting and managing their DT process. To do so, we aim to answer two research questions: What are the dimensions that define a DT strategy in a SME context? And how do these dimensions contribute to the enactment of a DT process in this context? Using an information systems (IS) strategy-as-practice theoretical lens, combined with an information technology (IT) asset orchestration perspective, we opt for an interpretive case study of an industrial service SME whose characteristics are conducive to a renewed vision of IS strategy in a DT context. From this study emerges a process model that allows us to describe and better understand, in a concrete manner, how a DT occurs and how it is managed through a coherent DT strategy.

Share

COinS
 
Jan 7th, 12:00 AM Jan 10th, 12:00 AM

Orchestrating the digital transformation process through a ‘strategy-as-practice’ lens: A revelatory case study

Grand Wailea, Hawaii

Implementing a digital transformation (DT) strategy constitutes an important challenge for most firms. Small and medium-sized enterprises (SMEs) in particular must be helped in enacting and managing their DT process. To do so, we aim to answer two research questions: What are the dimensions that define a DT strategy in a SME context? And how do these dimensions contribute to the enactment of a DT process in this context? Using an information systems (IS) strategy-as-practice theoretical lens, combined with an information technology (IT) asset orchestration perspective, we opt for an interpretive case study of an industrial service SME whose characteristics are conducive to a renewed vision of IS strategy in a DT context. From this study emerges a process model that allows us to describe and better understand, in a concrete manner, how a DT occurs and how it is managed through a coherent DT strategy.

https://aisel.aisnet.org/hicss-53/in/digital_transformation/4