Social Shopping: The Good, the Bad, and the Ugly

Deal or No Deal? - Asessing the Daily Deal Shopper

Bettina Beurer-Zuellig, ZHAW Institute of Marketing Management, Switzerland
Roger Seiler, ZHAW Institute of Marketing Management, Switzerland

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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Introduction to Social Shopping: The Good, the Bad and the Ugly Minitrack

Gabrielle Peko, University of Auckland
Shahper Vodanovich, School of Engineering, Computer, and Mathematical Sciences, Auckland University of Technology
David Sundaram, University of Auckland, New Zealand

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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Sharing, Giving or Reselling: An Economic Analysis

HuiHui Chi, ESCP EUROPE, Paris, France
Wei Zhou, ESCP EUROPE, Paris, France

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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Social Media Usage and Shopping Preferences: an Empirical Investigation

Joseph Vithayathil, Washington State University, Pullman
Majid Dadgar, University of San Francisco
John Osiri, University of Nebraska - Lincoln

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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