Abstract
The failure of digital government in most low-income countries has often been attributed to, among many factors, culture. This paper investigated the moderating effect of the indigenous African cultural aspect of spirituality on the adoption and usage of digital government services among small and micro enterprises (SMEs). The base theory was the unified theory of acceptance and use of technology (UTAUT). Analysis was done using structural equations modelling (SEM), applying Hayes’ process macro. The results, from 401 SMEs that participated, showed that spirituality has a significant negative moderating influence on the relationship between social influence and the intention to use digital government services. This finding suggests that spirituality, in the Zambian context, has an effect on the usage and adoption of digital government services among SMEs. The study makes a novel contribution to information systems (IS) theory by identifying the influence of an important, yet overlooked, aspect of indigenous African culture on the usage and adoption of digital government services in a low-income country. The paper makes recommendations for practice, policy and IS theory.
Recommended Citation
Yavwa, Yakomba and Twinomurinzi, Hossana, "The moderating effect of spirituality on digital government in low-income countries: a case of SMEs in Zambia" (2019). GlobDev 2019. 3.
https://aisel.aisnet.org/globdev2019/3