Prior research has proposed ICT as an intervention for behavior change but it has primarily focused on literate communities. These techniques, however effective fail to prove their metal when it comes to semi-literate rural communities. Because ICT has played an important role in enabling positive change in developing regions we believe they can be contextualized for semi-literate communities as well. In this paper, we use a social capital perspective to focus on India’s farming communities that have comfortable access to mobile ICTs but have not been fully served. We explore some of the inherent challenges in adopting ICTs in a particular belt of villages in Maharashtra (India). Although our results are preliminary they highlight the importance of contextualizing ICTs specifically for semi-literate communities so that they can be better adopted.