The paper we present here discusses ICT innovation in India using a narrative framework. We argue that ICT innovation has not really been a subject matter sufficiently researched in information systems from the perspective of innovation in developing countries. We use a grounded theory inspired approach and we discovered three narratives of innovation in India; a) the supply narrative, b) the technology narrative and c) the collaborative narrative. We detect the evolution of these narratives and aim to continue further work to understand the factors involved in the emergence and shift of these narratives on a more granular level.