Paper Number
ECIS2026-1389
Paper Type
SP
Abstract
Mixed-reality (MR) technologies are increasingly used by independent athletes and in professional sports contexts, yet their adoption in community sports clubs remains limited. This study examines determinants of coaches’ change readiness to integrate MR technologies in club-based training, using a multilevel framework that combines individual and organisational determinants. Survey data from 293 coaches and 67 club representatives were analysed through multilevel linear mixed-effects models. Results show that coaches’ perceived benefits and barriers are strongly associated with readiness, while club-level factors as positive innovation perceptions and non-human resources moderate these relationships. Shared attitudes within clubs explain remaining variance, highlighting the socially embedded nature of readiness in clubs. These findings extend technology adoption research to voluntary sport settings and offer practical insights for fostering digital transformation in grassroots sport. Based on our outcomes, innovation adoption strategies should address both psychological barriers and organisational alignment and capacities to unlock MR’s potential in clubs.
Recommended Citation
Fouquaert, Thibault; De Clerck, Tom; and Willem, Annick, "Coaching With Mixed-Reality Technology In Clubs: A Multi-Level Perspective" (2026). ECIS 2026 Proceedings. 2.
https://aisel.aisnet.org/ecis2026/esports/esports/2
Coaching With Mixed-Reality Technology In Clubs: A Multi-Level Perspective
Mixed-reality (MR) technologies are increasingly used by independent athletes and in professional sports contexts, yet their adoption in community sports clubs remains limited. This study examines determinants of coaches’ change readiness to integrate MR technologies in club-based training, using a multilevel framework that combines individual and organisational determinants. Survey data from 293 coaches and 67 club representatives were analysed through multilevel linear mixed-effects models. Results show that coaches’ perceived benefits and barriers are strongly associated with readiness, while club-level factors as positive innovation perceptions and non-human resources moderate these relationships. Shared attitudes within clubs explain remaining variance, highlighting the socially embedded nature of readiness in clubs. These findings extend technology adoption research to voluntary sport settings and offer practical insights for fostering digital transformation in grassroots sport. Based on our outcomes, innovation adoption strategies should address both psychological barriers and organisational alignment and capacities to unlock MR’s potential in clubs.
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