Paper Number

ECIS2026-1214

Paper Type

CRP

Abstract

Digital innovation research provides valuable insights into how firms should organize, govern, and strategize around digital technologies. However, identifying where digital innovation materializes within organizations remains challenging. Using AI to analyze organizational language offers a promising way forward, as innovation emerges through employee discourse. Yet standard computational methods face a limitation: embedding-based models trained on public text cannot capture specialized jargon signaling organizational practices. We develop and validate a discourse-based approach to identifying digital innovation initiatives (DIIs) through discursive cohesion. This concept describes how employees develop specialized language to coordinate action around digital technologies. We computationally operationalize Foucault’s statements by isolating organizational-specific jargon and using it as clustering features. Analyzing employee profiles at a European automaker, we surfaced two DIIs: one visible collaboration within organizational structure and one latent collaboration dispersed across boundaries. The latent DII demonstrates that discursive cohesion characterizes employee-driven innovation even when formal organizational ties are absent.

Share

COinS
 
Jun 14th, 12:00 AM

Identifying Digital Innovation Through Discursive Cohesion: A Statement-Based Computational Approach

Digital innovation research provides valuable insights into how firms should organize, govern, and strategize around digital technologies. However, identifying where digital innovation materializes within organizations remains challenging. Using AI to analyze organizational language offers a promising way forward, as innovation emerges through employee discourse. Yet standard computational methods face a limitation: embedding-based models trained on public text cannot capture specialized jargon signaling organizational practices. We develop and validate a discourse-based approach to identifying digital innovation initiatives (DIIs) through discursive cohesion. This concept describes how employees develop specialized language to coordinate action around digital technologies. We computationally operationalize Foucault’s statements by isolating organizational-specific jargon and using it as clustering features. Analyzing employee profiles at a European automaker, we surfaced two DIIs: one visible collaboration within organizational structure and one latent collaboration dispersed across boundaries. The latent DII demonstrates that discursive cohesion characterizes employee-driven innovation even when formal organizational ties are absent.