In this research in progress paper, we consider how two major trends drive digitalization. First, software product management focuses on fast and iterative development where users are involved in the design phase of products through product managers. Second, there is a push toward applying AI in knowledge domains. We show how these trends intensify the need to focus on relations between IS development and use. Through an interpretative case study of digitalization, drawing on ethnographic methods, we investigate key relations and how they compound into constellations of relations. We discuss key constellations of relations, how the data flow between constellations of relations functions, and how we can zoom in and out to understand relations—allowing for a reposition of IS development for AI, both theoretically and practically.

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May 4 2023