Paper Number

1511

Abstract

Anthropomorphism of social robots has been argued to be an important factor that determines individuals’ usage of social robots. Little research on social robots has explained how the anthropomorphic design of social robots affects users’ social responses to social robots and how social responses further affect user acceptance of social robots. Drawing on the social response theory, we propose a conceptual model to examine user acceptance of social robots. Specifically, three anthropomorphic features (appearance, voice, and response) are proposed to trigger users’ social responses (perceived social presence and perceived humanness) to social robots, which lead to individuals’ intention to accept social robots. The proposed research model will be empirically tested with data collected among hotel customers via an online experiment. The current study aims to contribute to the social robot acceptance literature from the social response perspective.

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