Website operators have an interest in storing and evaluating data about their users. On this basis, websites will be optimized and marketing campaigns carried out. Cookies are a standardized method of data storage in the field of web-tracking and contain a variety of different information about a user. Often personal data is stored in cookies to identify a user. At this point, the legal requirements of the ePrivacy (Cookie) Directive and the General Data Protection Regulation must be observed. The new ePrivacy Regulation has not yet come into force and is expected in 2021. This research aims to develop legal and functional-technical requirements to meet the current challenges. As a general source for the development, a literature review and qualitative expert interviews have been carried out. For the validation, we conducted a study and implemented a web scraper in order to analyze the top 100 e-commerce websites in Germany.
Janßen, Christian; Diener, Matthias; and Marx Gómez, Jorge, "Current Requirements and Implementations in the field of Web Tracking in the pre-age of E-Privacy Regulation" (2021). ECIS 2021 Research Papers. 79.
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