In the contemporary business world, organizations engage in service systems to co-create value. Centring around value propositions, the actors of a service system integrate their resources to create novel service solutions for service beneficiaries. The initial step towards integration of resources relates to the identification of resource re-configurations that are relevant in the context of a service system. However, this is a challenging task as the actor compositions in service systems are volatile. Therefore, standardized and modular resource re-configurations are crucial for enabling actors’ agility and for mobilizing their resources in their service systems. Recognizing these needs, we propose a method to guide the transformation of a value proposition into modular, standardized, and contextualized actor resource re-configurations. The design is based upon the business services paradigm and has been developed by following design science research methodology. Furthermore, we present an application of the method in a real-life business case.
Adali, Onat Ege; Ozkan, Baris; Turetken, Oktay; Gilsing, Rick; and Grefen, Paul, "A Method to Transform Value Propositions of a Service System into Business Services" (2021). ECIS 2021 Research Papers. 77.
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