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Automated and shared mobility promises to be the new trend in transportation. But, in order to be successful, automated mobility as a service (AMaaS) providers need to convince future customers to adopt their services. While existing research mostly investigates which factors influence adoption intentions for either car-sharing or automated vehicles, this study elaborates relevant AMaaS service propositions. Based on 23 interviews with the general public, we derive user requirements and perform a card sorting exercise to conceptualize the expected AMaaS characteristics: traffic safety, information privacy, cybersecurity, regulations, flexibility, accessibility, efficiency, and convenience. We reveal how autonomous driving and shared mobility research results can be combined for AMaaS and we create construct clarity regarding the scope of each service characteristic. An assessment of code frequencies from our interviews with the general public in comparison to experts’ relevance ratings provides insights which service characteristics are most relevant to promote AMaaS user adoption.



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