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Green IS research addresses the pressing challenge of climate change. In particular, leading IS scholars have called for research on the design of IS solutions that support decision making for more sustainable practices. In this sense, our research explores how ICT artifacts should be designed to support consumer decision making in favor of regional products and services. We employ hedonic price regressions to analyze consumer preferences for regional products and services based on actual market data from an online price comparison platform. We find that consumers are willing to pay mark-ups for regional providers as long as those are both 1) based in close proximity to consumers (geographic regionality) and 2) strongly connected with and within the region (entrepreneurial regionality). We contribute to the Green IS debate by deriving tangible implications for the design of different types of user interfaces such as websites and comparison platforms.



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