We investigate how digital start-ups can successfully recruit senior IT professionals. This is a challenge, which many young companies face due to their liabilities of newness and smallness but also due to market characteristics such as talent scarcity. We highlight success factors throughout the whole process of senior IT recruiting in a start-up context using an in-depth single case study. Our results suggest that the use of state-of-the-art technology and free choice of hardware are very important recruiting factors. Using multiple platforms to recruit first highly qualified candidates attracts further good talents. Not only typical recruiting platforms are important, but our results show that the use of expert online forums by already employed IT staff can send important signals, strengthen ties with potential candidates, and enable referrals. The recruiting process itself must be fast and interviews should communicate the appraisal of seniority, learning opportunities and management accessibility.