The sociotechnical paradigm legitimates our discipline and serves as core identity of IS. In this study, we want to focus on IS-induced human behavior by introducing a process model for nudging in IS. In behavioral economics, the concept of nudging has been proposed, which makes use of human cognitive processes and can direct people to an intended behavior. In computer science, the concept of persuasion has evolved with similar goals. Both concepts, nudging and persuasion, can contribute to IS research and may help to explain and steer user behavior in information systems. We aim for an integration of both concepts into one digital nudging process model, making it usable and accessible. We analyzed literature on nudging and persuasion and derived different steps, requirements, and nudging elements. The developed process model aims at enabling researchers and practitioners to design nudges in e.g. software systems but may also contribute to other areas like IT governance. Though the evaluation part of our study has not yet been completed, we present the current state of the process model enabling more research in this area.
Meske, Christian and Potthoff, Tobias, (2017). "THE DINU-MODEL – A PROCESS MODEL FOR THE DESIGN OF NUDGES". In Proceedings of the 25th European Conference on Information Systems (ECIS), Guimarães, Portugal, June 5-10, 2017 (pp. 2587-2597). ISBN 978-0-9915567-0-0 Research-in-Progress Papers.