Gamification with meaningful framing is a diegetic gamification approach that goes beyond points, badges, and leaderboards. Diegesis – the notion of connecting elements of the game, including tasks, narratives and stories – can help to imbue even very work-centric games with fantasy and a meaning-ful framing. This study proposes to investigate the influences of such meaningful framing, including meaningful framing of the game and the meaningful framing of the task, on users’ participation in a gamified information system. We apply the S-O-R framework to construct interrelationships among a story-based game environment, user engagement, and player behaviors and propose a research model with hypotheses. We aim to uncover the role of story-based gamification in information systems re-search and encourage more research investigations in this direction.