Abstract
In the context of the environmental challenges we are facing, technology is often seen as both a cause of and a potential remedy for humanity’s environmental impact. Green consumer information systems (IS) have shown to be powerful in promoting individuals’ pro-environmental behavior. Yet, there is little knowledge about the mechanisms of how information systems lead to a sustainable change in behavior for the good. To fill this gap, we propose an experiment on the basis of a research model that sheds light on two critical aspects of how green consumer IS affects pro-environmental behavior: First, green consumer IS may be used to induce higher-level construals that foster superordinate de-terminants of pro-environmental behavior by displaying rather abstract than concrete information. Second, we analyze the direct and indirect role of technology adoption as a means to motivate pro-environmental behavior. To test our hypotheses, we propose an online experiment on eco-driving feedback and present first drafts of stimuli. Implications for consumer IS theory as well as for practice regarding feedback design are discussed.
Recommended Citation
Dahlinger, Andre and Wortmann, Felix, "FOSTERING PRO-ENVIRONMENTAL BEHAVIOR WITH GREEN CONSUMER IS: THE EFFECTS OF IS-INDUCED CONSTRUAL AND GENERAL IS USAGE MOTIVATIONS" (2016). Research-in-Progress Papers. 60.
https://aisel.aisnet.org/ecis2016_rip/60