Storytelling as a tool for knowledge transfer in the IT industry


As organizations increase their offshore software development efforts, they must develop new methods

and models for handling the vast amount of knowledge involved in these projects. Successful

knowledge management and transfer is considered key to the success of contemporary organizations.

When transferring knowledge to other operating units of a multi national company, the overall goal is

to successfully implement the knowledge sent to the receiver. Cultural differences however, can

interfere with successful knowledge management intentions. This paper investigates storytelling as a

tool to transfer knowledge between global corporate units. A case study on how this instrument is used

to communicate knowledge between a German and an Indian IT company gives first insights into

factors that influence implementation success.

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