The increasing number of security incidents is causing great concern to organizations. Information
security awareness programs are an important approach towards educating users to prevent such
incidents. However, it is unclear how to effectively design security programs and messages such that
they can inform and change user behaviour. The role of individual factors in influencing the
processing of security messages is also unclear. This paper attempts to investigate these problems by
studying the effects of security message characteristics and recipient factors on users’ attitude
towards security, using the information-processing theory of elaboration likelihood. Two models are
developed for this study. The first model studies two message characteristics, argument quantity and
quality, as determinants of attitude towards security. A 2x2 factorial design experiment will be
conducted to investigate the influence of these characteristics on attitude moderated by the
elaboration likelihood towards the security message. The second model tests the effect of four
recipient factors on elaboration likelihood. The model development, experimental methodology, and
data analysis details are described in this research-in-progress paper. The results are expected to
inform the design of effective security messages and contribute to research in this area.
Ng, Boon Yuen and Kankanhalli, A, "Processing Information Security Messages: An Elaboration Likelihood Perspective" (2008). ECIS 2008 Proceedings. 113.