In this paper a new model (Bounded Innovation Management Model, BIMM) based on systems thinking principles is presented to contribute to the research being conducted in mapping creativity to productivity pathways. This research was conducted in five information technology companies in New Zealand all presenting different pathways from creativity to productivity. It has been discovered that: (i) evolutionary pathways oscillates about and are contained by the bounds that are in place through management practices; (ii) revolutionary pathways tend to operate outside such bounds and oscillate in the surrounding space; (iii) the creative pathway to successful production tends to be stifled if completely contained within management bounds; and (iv) managers’ perceived pathways may vary from the actual pathways within an organisation. This research contributes to the existing systems thinking body of knowledge.