Today, many organizations maintain a variety of systems and databases in a complex ad-hoc architecture that does not seem to fulfill the needs for company-wide unstructured information management in business processes, business functions, and the extended enterprise. We describe a framework to implement Enterprise Content Management (ECM) in order to address this problem. ECM refers to the technologies, tools, and methods used to capture, manage, store, preserve, and deliver content (e.g. documents, graphics, drawings, web pages) across an enterprise. The framework helps to select content objects that can be brought under ECM to create business value and guide the IT investments needed to realize ECM. The framework was tested in a large high tech organization.