This paper provides a clear guideline to the development of an online decision-making tool. The importance of ranking for an organizations virtual presence through search engines is also discussed. The system described illustrates the complexity of the competition between organizations to be highly ranked by leading search engines. The system not only reports the rankings of the owners but compares an organization with its competitors and enables it to decisively formulate an online development strategy in improving its ranking and therefore increasing its audience or critical mass. The system (Googalyser) utilizes Web logs and content analysis to provide decisive information to Web developers in order to improve the cases ranking through for example www.Google.com.