Being part of a larger research program, this paper focuses on the impacts of so-called 'Digital Video Recorders' (DVRs) on the video content services industry. First, it gives a succinct definition of the video content services industry using the value chain as a metaphor. After laying a brief theoretical foundation on technological change and adoption, it considers the technological factors 'increased broadband connectivity to the home' and 'increased storage capacities' as change drivers in the video content services industry. The paper then highlights DVRs in detail (features, history, evolution, and viewer behavior) and investigates implications of a DVR roll-out for the different value propositions of players in the industry. It concludes with a brief outlook for the industry in the light of new technological developments.