This case describes a problem facing many Schools of Business and Universities today and how the problem was addressed and solved at the Merrick School of Business at the University of Baltimore. Following a brief introduction, the environment and problem are described. Next the process used to develop a Global Electronic Commerce concentration is presented with the philosophy that guided the development process. Next, the characteristics embodied in the model are described and, the specific program, including course descriptions and structures are provided. Finally, a preliminary evaluation based largely on student responses is presented.
Jenkins, A. Milton, "Meeting the Need for eCommerce and eBusiness Education: Creating a Global Electronic Commerce Concentration in the Masters of Business Administration (MBA) Program" (2001). ECIS 2001 Proceedings. 74.