Increasingly we wish to ask and research questions about the adoption of interorganizational systems and electronic commerce at the industry level but are hampered by the lack of a theory of concerted purposeful action at this large level of analysis. In this paper we give the outlines of such a theory and indicate the uses to which it can be put. Particular attention is paid to how the routine day-to-day activities of the firms and support organizations that make up an industry group can be coordinated in such a way that we can speak of an industry as engaged in purposeful activity. We contend that only through a deep understanding of the possibilities and nature of routine coordinated activity at this level can issues concerning promotion, implementation and adoption of interorganizational systems by whole industries be properly framed.
Johnston, Robert B. and Gregor, Shirley, "A Theory of Industry Level Activity for Understanding the Adoption of Interorganizational Systems" (2000). ECIS 2000 Proceedings. 194.