Much has been written on the topic of Information Systems (IS) Strategy over the past 30 years or so since the early work of, for example, Kriebel (1968) and McFarlan (1971). We have gone through periods where various approaches to IS Strategy have had their heyday. (Galliers, 1993) These include, for example: long range planning; businessdriven (or ‘top-down’) approaches; strategic data planning; the proactive use of Information Technology (IT) for competitive advantage, and business process analysis (or BPR), to name but a few (e.g., McLean & Soden, 1977; Ein-Dor & Segev, 1978; Martin, 1982; Porter & Millar, 1985; Hammer, 1990). More recently, we have seen the emergence of e-business and knowledge management as major phenomena worthy of our attention in the strategy arena.