This study seeks to examine the evolution of issues that have been espoused by both junior and senior scholars to aggregate out of literature, a criterion that can guide firms in evaluating their Big data analytic (BDA) projects. The systematic review approach took stock of varied socio-technical understanding, requirements, and capabilities used in addressing Big data issues and synthesized these issues for value accruals.

The study strongly argues that Big data benefits accrue to firms whose economic activities require distributed collaborative effort, operational visibilities, cost, and time-sensitive decisions who adopt and implement the concept in their strategic, tactical, and operational levels. Though the trend shows steady growth in scholars’ interests and expectations in BDA, a significant percentage of the reviewed studies were not informed by any theory. The study contributes to BDA literature by affording scholars issue gaps and for practitioners, an analytical competency and evaluation scorecard that links strategic business goals to operational outcomes.