Abstract

With the emergence and maturity of digital technologies (e.g., social networks, mobile telephony, big data, artificial intelligence), companies in virtually every segment are pursuing a range of initiatives to leverage their benefits. Given the increased competition from globalization and greater importance of customer focus, companies are being pressured to become digital ahead of others to survive and gain a competitive advantage. Going through such a change requires transforming the way the company sees its value proposition, its processes, the profile of its clients and its economic sustainability. Moreover, the functions of the information technology department and their leadership are being questioned. From a systematic examination of the literature, this paper presents an overview about Bimodal IT, the participation of IT in digital transformation and the hurdles of such a change.

Share

COinS