While business analytics is suggested to improve organizational decision-making, more empirical research is needed to substantiate this proposition. This study draws on the resource-based view to understand how an organization can use business analytics to improve its strategic decision making (SDM). The analysis of 218 survey responses from UK firms shows that the use of business analytics is related to rational SDM positively and intuitive SDM negatively, while environmental scanning mediates the relationship between the use of business analytics and rational SDM. The findings suggest that an organization can improve its SDM by enhancing its analytics and environmental scanning capabilities.
Cao, Guangming; Duan, Yanqing; and Tian, Nan, "Improving Strategic Decision-Making through the Use of Business Analytics: A Resource-Based View" (2019). CONF-IRM 2019 Proceedings. 4.