This study examines whether perceived psychological contract and perceived fairness can serve as mediators between certain website design features (retailer guarantees and seals of approval guarantees) and perceived trust and risk beliefs. Based on the psychological contract theory and organizational justice theory, this research would examine the nomological validities of perceived psychological contract and perceived fairness in business-to-consumer e-commerce context. The results could demonstrate how perceived trust and perceived risk can be influenced by certain design features, and help online retailers improve their website design and business practices.
Sha, Wei, "A study of The Impact of Perceived Psychological Contract and Perceived Fairness as Mediators Between Structural Assurance Constructs and Purchasing Intention in B2C E-commerce" (2018). CONF-IRM 2018 Proceedings. 16.