When a large organisation spends a notable proportion of its budget on creating a positive web presence, one would assume the web site to be well designed, usable and to provide a good user experience. This is not always true. In this case study we investigated a large telecommunications organisation based in Africa to determine the value it places on usability and user experience. We evaluated a core function of the web site through an eye tracking usability study and found severe usability problems. This led to an investigation into the reasons for this. Through interviews with web designers in the organisation, we discovered how they view the design process and why they believe that basic, documented design guidelines are not worth following. The results will help management of large organisations understand why web sites fail to achieve their goals and provide pointers on how to address this.
Beukes, Wynand; Gelderblom, Helene; and van der Merwe, Alta, "Why designers responsible for websites of large organisations disregard basic web design principles" (2016). CONF-IRM 2016 Proceedings. 4.